Artsana Group - Category Manager

Category Manager- Apply only if you have relevant Cosmetics knowledge

Role Purpose:

To lead the complete marketing/product management for a particular category in India through developing a comprehensive category roadmap, product selection, driving action plan & monitoring the results of marketing activities. Specifically for COSMETICS CATEGORY

Key Responsibilities:

- Market monitors: Studying competitors, market players, trends, market capacity, product seasonality & selling channels

- Responsible for formulating strategy by product segment

- Identify & select appropriate products from Global list based on comprehensive market study which should leads to both Category growth & brand development

- Plan, implement and monitor product launches on a permanent basis. Developing products presentations, trade presentations and other informative materials on all the products

- Lead daily activities & communications - internally with other departments in the local subsidiary & with the HQ marketing team

- Market budget controlling for the category (within the framework of the activities required)

- Developing & executive a complete Media Plan for the category

- Lead "a full circle" of trade supportive activities including motivation programs for sales teams and materials for shops

- Control and analyze effectiveness of ATL/BTL activities for the category. Consumer profile analyses on external database

- Price positioning

- GM category analyzes

- Supporting appropriate channel

- Provide merchandising standards for the category

- Driving CRM portfolio for managing customer complaints related to the category

- The above list is not exhaustive and could evolve with changing needs and priorities of the business.

Company Website: www.chicco.in

Group Website: www.artsana.com