Area Sales Manager - Project Sales - Building Materials

Key Responsibilities:

- Identify, map, and pursue high-potential private projects including residential, commercial, and institutional segments

- Build strong, trust-based relationships with builders, architects, interior contractors, and influencers

- Generate specifications and product approvals for upcoming or under-construction projects

- Conduct thorough project-level market research and competitor tracking

- Drive business development activities through field visits, referrals, and site engagement

- Achieve monthly sales targets and project pipeline metrics

- Collaborate with internal stakeholders to ensure pricing, credit, and service commitments are aligned

- Provide periodic MIS on territory updates, prospect funnel, and win/loss analysis

Required Skills / Abilities:

Must have Domain Skills:

1. B2B Sales:

Proven experience in selling to institutional clients such as builders, schools, or hospitals, ideally where deal sizes exceed - 1 Cr. Should understand project cycles, client pain points, and cost-value positioning.

2. Market Research:

Demonstrated capability in mapping upcoming projects, identifying stakeholders early in the decision cycle, and collecting relevant on-ground intelligence to guide sales planning and influence conversations.

Must have Soft Skills:

3. Persuasive Communication:

Ability to influence stakeholders through a compelling narrative and benefit-driven product positioning. Must be confident in presenting to clients and handling objections.

4. Negotiation Skills:

Skilled in pricing and commercial negotiations with cost-sensitive clients. Should be able to defend value over price and close deals in complex buying structures.

5. Interpersonal Skills:

Builds and sustains long-term relationships with diverse decision-makers including promoters, engineers, and site managers. Must show maturity, responsiveness, and client-centric behaviour.