Area Sales Manager - FMCG

Job Title: Area Sales Manager - FMCG Experienced Mandatory

Location: Tezpur

Job Summary: As an Area Sales Manager in the fast-moving consumer goods (FMCG) sector, you will be responsible for driving sales growth, managing distributor and retailer relationships, and leading a team of sales representatives within a designated geographic area. Your mission is to maximize market penetration, achieve sales targets, and ensure brand visibility across channels.

Key Responsibilities:

Sales Strategy & Execution:

- Develop and implement effective sales strategies to meet area targets.

- Forecast monthly and quarterly sales based on market trends and historical data.

- Monitor primary and secondary sales performance.

Team Leadership:

- Recruit, train, and manage a team of sales executives.

- Set clear KPIs and provide regular coaching and performance feedback.

- Motivate the team to achieve individual and collective goals.

Channel & Distribution Management:

- Manage relationships with distributors, super stockists, and retailers.

- Ensure optimal product availability and visibility in stores.

- Plan and execute trade promotions and merchandising activities.

Market Intelligence:

- Analyze competitor activities and market dynamics.

- Identify new business opportunities and areas for expansion.

- Provide insights to senior management for strategic planning.

Reporting & Compliance:

- Maintain accurate records of sales, expenses, and team activities.

- Submit daily, weekly, and monthly reports to management.

- Ensure adherence to company policies and regulatory standards.

Qualifications: Post Graduation

Experience: Min 6-8 years of experience in food & dairy division.