Role Overview:

We are seeking a highly motivated and experienced Director of Analytics to lead our customer acquisition analytics function.

This individual will be a key member of the leadership team, responsible for driving the strategy and execution of analytics initiatives across acquisition channels, while also managing and mentoring a high-performing team.

You will play a pivotal role in optimizing customer selection, driving response modeling, shaping offers and pricing strategies, and enabling the product team on key operational aspects of acquisition.

The ideal candidate is not only analytically sharp but also an inspiring leader who thrives in a fast-paced, change-driven environment.

Key Responsibilities:

Strategic Analytics & Optimization:

- Lead analytics for customer acquisition across multiple channels (e., direct mail, digital, affiliates, etc.

- Drive development and deployment of models for customer selection, response prediction, offer optimization, and price sensitivity analysis.

- Collaborate with marketing and product teams to continuously optimize acquisition strategies and improve ROI.

- Design and monitor A/B tests and other experimentation frameworks to evaluate and enhance campaign performance.

Operational Execution Support:

- Support operational execution including mailing list creation, file transfers for direct mail, and coordination with product and marketing teams on campaign rollouts.

- Work with cross-functional teams to ensure seamless execution of acquisition campaigns and operational deliverables.

Leadership & Team Management:

- Lead, mentor, and inspire a team of 10-15 analysts, promoting a culture of high performance, innovation, and collaboration.

- Provide career development, training, and coaching to team members.

- Drive team motivation, engagement, and ownership, fostering a results-oriented and accountable environment.

Change Management:

- Act as a change leader, helping the team and stakeholders navigate through transformation initiatives, new processes, and evolving strategies.

- Proactively identify improvement opportunities in analytics methodologies, processes, and tools to stay ahead of the curve.

Requirements:

- 10+ years of experience in analytics, with at least 3+ years in a leadership role within financial services, consumer lending, or a data-driven marketing environment.

- Strong expertise in customer acquisition analytics, including direct mail, digital campaigns, and performance marketing.

- Proven experience in statistical modeling, machine learning, and data-driven decision-making.

- Proficiency with analytics tools (e., SQL, Python, R, SAS) and visualization tools (e., Tableau, Power BI).

- Exceptional leadership skills with a track record of team building, mentorship, and cross-functional collaboration.

- Experience supporting operational execution and campaign management processes is a strong plus.

- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

- Strong communication and stakeholder management skills.