App Growth Head - B2C App/FinTech

App Growth Head (B2C App top Fintech company only

Role & Responsibilities:

Job Purpose :

- Lead the end-to-end growth and success of the managing a 15-member team to drive acquisition, engagement, retention, and conversion.

- Responsible for building and executing strategies to increase app adoption, enhance user engagement, minimize uninstalls, and drive measurable business outcomes through the app channel.

Key Responsibilities:

App Growth & Acquisition:

- Drive new user acquisition through performance marketing, app store optimization, and partnerships.

- Analyze app download metrics and identify opportunities to scale footprints.

Engagement Strategy:

- Develop engagement strategies to increase app stickiness and time spent.

- Leverage analytics to understand which products/features are most viewed and optimize accordingly.

Retention & Conversion:

- Implement strategies to reduce app uninstall rates.

- Drive conversion funnel from first interaction to transaction/business impact.

Data-Driven Insights & Reporting:

- Track, measure, and report KPIs across acquisition, engagement, retention, and conversions.

- Benchmark against top apps (fintech, e-commerce, lifestyle) like Navi, CRED, Paytm, Porter, Myntra.

Leadership & Team Management:

- Lead and mentor a team of 15, ensuring high performance and alignment with business goals.

- Collaborate cross-functionally with Product, Marketing, and Tech teams.

Innovation & AI Adoption:

- Incorporate AI-driven insights and performance marketing strategies to improve targeting, personalization, and campaign efficiency.

Ideal Candidate:

- Strong expertise in app growth, product management, and digital marketing.

- Proven track record in acquisition, engagement, retention, and conversion strategies.

- Deep understanding of mobile app analytics, funnels, ASO, and user behavior insights.

- Familiarity with AI-based marketing tools, personalization engines, and performance marketing campaigns.

- Strong leadership, stakeholder management, and strategic thinking.

Qualifications & Experience:

- Minimum 12-14 years of relevant experience in app management, growth, or digital product leadership.

- Experience leading mid to large teams (10+ members).

- Exposure to fintech/e-commerce/consumer apps preferred.

- Strong analytical mindset with hands-on experience in growth metrics and optimization.