Apollo Hospitals - Marketing Lead

Apollo Knowledge is a strategic business vertical within the integrated Apollo Hospitals & Healthcare group, with its interests spread across the entire Healthcare Education Services spectrum. Education, Skilling, Up-skilling, Training and Workforce Services have the potential to be key drivers of healthcare by augmenting the overall healthcare delivery value chain. This is the focus of Apollo Knowledge as a company. Our campus canvas stretches far and wide into different states of India and put together we graduate over 2000 students annually - this number is set to double within next 1-2 years. With some well-established, diversified assets that exist today and some promising high-growth businesses in pipeline, Apollo Knowledge is poised to serve the ever-growing demand within key segments of healthcare both at India and internationally.

Position Overview:

This program requires a dedicated lead to build and manage the agent network, drive on-ground outreach, and run high-velocity digital/social/influencer campaigns.

Key responsibilities (summary JD):

- Own the end-to-end marketing plan for the TAU-UOL program (brand, performance, content, events).

- Build and manage the agent/partner network across TN/AP/Telangana; drive productivity and quarterly targets.

- Plan and represent the program at career fairs, school/college visits, and events; measure ROI.

- Lead digital, social, and influencer marketing (Meta/Google, YouTube, Instagram; creator collaborations).

- Manage creatives/content, media budgets, agencies, and influencers; ensure timely campaign execution.

- Drive lead generation and nurture (CRM journeys, WhatsApp/email/SMS) in partnership with Admissions.

- Track and report KPIs: leads, CPL, C2A %, event ROI, agent activations, and enrollment conversions.

- Prepare weekly dashboards and insights; continuously optimize channels and spends.

- Ensure brand compliance and approvals with internal stakeholders.

Ideal candidate profile:

- 8-10 years in higher-education marketing/student recruitment (program-level ownership preferred).

- Demonstrated success in agent management + event outreach and digital/influencer campaigns.

- Strong grasp of performance marketing, social storytelling, and funnel analytics.