Ankura Hospital - Manager - Digital Marketing

About the job:

- We are looking for a data-driven Performance Marketing Manager to lead our paid media across Google, Meta, YouTube & SEO.

- Aim: maximize ROI, improve lead quality & drive patient footfall across all 14 centers.

Key Responsibilities:

- Plan, monitor, and optimize paid media campaigns (Google, Meta, YouTube, etc.) for maximum ROI.

- Track daily spends, CPL, CTR, and conversion rates - take corrective actions quickly.

- Ensure accurate conversion tracking via Google Tag Manager, Pixel, and UTM tagging.

- Drive A/B testing for creatives, targeting, and landing pages.

- Review lead quality and coordinate with CRM to improve appointment conversion.

- Manage the agency relationship with weekly performance reviews and clear KPIs.

- Oversee SEO efforts to rank for key specialties and geographies.

- Deliver weekly & monthly performance dashboards to leadership

Requirements:

- 5-7 years in performance marketing, ideally in healthcare, wellness, or service industry.

- Proven experience managing budgets of - 40 lakhs/month+.

- Analytical mindset - data over opinion.

- Excellent coordination & communication skills.

- Hands-on with Google Ads, Meta Ads, SEO, GA, GTM

- Analytical, ROI-focused, strong communicator

Why Join Us?

You will have the opportunity to lead digital growth for one of India's fastest-growing women & children's hospital brands, manage significant ad budgets, and directly impact patient acquisition outcomes.

About Us:

Ankura Hospitals is one of India's fastest-growing networks of 14 women & children's hospitals, delivering advanced medical care with compassion. We combine clinical excellence with exceptional patient experiences, making us a trusted choice for families across the country. With a strong digital-first approach, we are expanding our marketing team to scale our presence and drive measurable growth across all centres.