Analytix Business Solutions - General Manager - Marketing

General Manager - Marketing

Role Overview:

We are seeking an experienced and visionary General Manager Marketing to lead and scale our end-to-end marketing delivery function.

In this role, you will work in close partnership with senior leadership across marketing, branding, communications, sales, and service teams to drive impactful marketing execution across all channels.

You will be responsible for orchestrating marketing delivery across digital platforms, paid media, branding, content creation, marketing automation, and analytics ensuring seamless project execution, team leadership, and performance alignment with business goals.

Key Responsibilities:

Marketing Delivery Leadership:

- Lead the Marketing Delivery function, overseeing digital marketing, website operations, creative development, social media, content marketing, email campaigns, SEO/SEM, and paid advertising initiatives.

- Align all marketing execution activities with broader business objectives, demand generation goals, and brand standards.

Brand & Creative Strategy:

- Oversee the visual identity and content strategy of the brand, ensuring consistency across all touchpoints.

- Drive cross-functional collaboration between marketing, product, and sales teams to create visually compelling campaigns that are both creative and results-driven.

- Scale the brands voice and presence in domestic and global markets.

Team & Vendor Management:

- Manage and mentor a multi-disciplinary team of senior and junior marketing professionals in design, content, digital, analytics, operations, and automation.

- Collaborate with and manage external vendors and partners (e.g., creative agencies, media buying partners, automation tool vendors).

Performance & Optimization:

- Track, analyze, and report on campaign and program performance using marketing analytics and attribution tools.

- Continuously optimize marketing delivery processes, tools, and campaigns to increase efficiency, improve ROI, and enhance brand reach and recognition.

Project & Operations Oversight:

- Own end-to-end project delivery including planning, scoping, budgeting, timeline management, risk tracking, and quality control.

- Ensure all campaigns are delivered on time, within budget, and aligned with expected outcomes.

Key Skills & Qualifications:

- 5+ years of relevant experience in marketing, with at least 3 to 5 years in a leadership role managing cross-functional teams.

- Proven experience overseeing integrated marketing delivery, preferably across digital and offline channels.

- Deep understanding of marketing strategy, brand building, and campaign execution across B2B and/or B2C markets.

- Strong command of performance marketing (PPC, SEO, paid media), content marketing, email automation, marketing operations, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce, etc.

- Experience managing marketing agencies and external vendors.

- Proficiency in marketing project management tools like Asana, Jira, Trello, or similar.

- Strong leadership, communication, and stakeholder management skills.

- Bachelors or Masters degree in Marketing, Communications, Business Administration, or a related field