Analytix Business Solutions - Content Strategist

Primary Responsibilities:

- Partner with leadership and stakeholders to define and execute content strategies supporting brand awareness and demand generation for our B2B professional services.

- Develop comprehensive content roadmaps aligned with customer journey stages, from awareness through decision and retention.

- Leverage AI tools and automation to streamline content creation, optimize SEO performance, and accelerate time-to-market.

- Build scalable content processes and templates that enable non-writers to implement consistent, accurate messaging.

Content Creation & Management

- Create engaging, high-quality content across the entire marketing funnel including web copy, thought leadership articles, white papers, case studies, email campaigns, social media content, and paid advertising copy.

- Collaborate with internal subject matter experts to extract insights and develop authoritative content that demonstrates our expertise.

- Build and maintain a strategic editorial calendar that attracts qualified prospects while ensuring content freshness, searchability, and usability.

- Write, edit, and proofread content at various stages, incorporating feedback from multiple stakeholders.

Brand & Standards Leadership

- Establish and maintain consistent brand voice, style guidelines, and content standards across all channels.

- Ensure all content aligns with brand positioning and speaks effectively to SMB and mid-market audiences.

- Mentor internal teams including content specialists, SEO, and creative teams to maintain quality and consistency.

Performance & Optimization

- Monitor and analyze content performance across platforms, tracking engagement metrics, conversions, lead quality, and brand impact.

- Identify optimization opportunities across marketing campaigns and lead nurturing sequences.

- Conduct A/B testing on content elements to continuously improve performance.

- Apply customer data and insights to tailor messaging to specific audience segments and pain points.

Required Qualifications

- Bachelor's / master's degree in Marketing, Communications, Journalism, or related field.

- 5-8 years of content strategy and creation experience in B2B professional services or related

industries.