About AMO Electric Bikes:

AMO Electric Bikes is one of Indias fastest-growing electric mobility brands, committed to redefining urban transportation through innovative, sustainable, and accessible EV solutions. As we expand our footprint across the country, we are seeking a visionary Digital Marketing Manager to architect, lead, and scale our digital initiatives, driving both brand equity and D2C sales performance across marketplaces.

Role Overview:

As the Digital Marketing Manager, you will take ownership of AMOs digital growth strategy, overseeing all aspects of performance marketing, e-commerce optimization, content planning, and community engagement. You will play a pivotal role in driving digital innovation, optimizing ROI, and ensuring our brand voice resonates across all online platforms.

Key Responsibilities:

- Strategic Ownership: Develop and execute comprehensive digital marketing strategies across paid, owned, and earned channels to drive visibility, qualified leads, and D2C revenue.

- Performance Marketing: Plan, launch, and optimize high-impact campaigns across Google Ads, Meta platforms (Facebook/Instagram), LinkedIn, and YouTube, with a sharp focus on CAC, CTR, CPL, and ROAS.

- D2C Marketplace Growth: Spearhead online sales on Amazon, Flipkart, GEM, Trade India, and emerging marketplaces, ensuring product visibility, pricing strategy, and conversion excellence.

- Social & Community: Build a strong and consistent brand presence across social media channels. Drive community engagement, brand storytelling, and user-generated content strategies.

- SEO, Content & Email: Oversee integrated SEO/SEM strategies, content calendars, and lifecycle email marketing to nurture prospects and retain customers.

- Analytics & Reporting: Use platforms such as Google Analytics, SEMrush, HubSpot, and Meta Business Suite to monitor KPIs, derive insights, and refine strategies for continual performance optimization.

- Cross-functional Alignment: Work closely with product, creative, and sales teams to ensure digital efforts are aligned with business objectives and customer journeys.

- Agency & Vendor Management: Manage third-party partners for media buying, creative production, and content delivery, ensuring timely execution and brand consistency.

- Trend & Competitive Intelligence: Conduct ongoing research on digital trends, industry best practices, and competitor strategies to ensure AMO remains at the forefront of digital innovation.

Core Competencies:

- Full-Funnel Digital Marketing Strategy

- ROI-Driven Performance Marketing (Google, Meta, LinkedIn, YouTube)

- SEO/SEM, Email Automation, and Influencer Marketing

- Marketplace Management (Amazon, Flipkart, GEM, Trade India)

- Data-Driven Decision-Making & KPI Ownership

- Social Media Strategy & Online Reputation Management

- Proficiency with tools: Google Analytics, Ads Manager, SEMrush, HubSpot, Meta Suite

- Strong Analytical, Communication, and Stakeholder Management Skills

Qualifications:

- Bachelors degree in Marketing, Communications, Business, or a related field

- MBA in Marketing, Digital Marketing, or equivalent specialization is highly preferred