Amneal Pharmaceuticals - Manager - Product Marketing - Ophthal

Role Overview:

We are seeking a dynamic and performance-driven Product Marketing Manager to lead strategic brand initiatives in our Ophthalmology division. The ideal candidate brings a blend of field-based sales understanding and marketing acumen to drive targeted campaigns, KOL engagement, and market penetration strategies. This is a key role in shaping brand success and commercial outcomes within a competitive therapeutic segment.

Key Responsibilities:

Strategic Planning & Brand Management:

- Develop and own end-to-end marketing strategies for assigned ophthalmic brands aligned with business objectives.

- Analyze market trends, therapy evolution, and competitive landscape to proactively identify growth opportunities.

- Design differentiated brand positioning, value propositions, and messaging frameworks.

Campaign Development & Execution:

- Conceptualize and implement integrated marketing campaigns, including doctor engagement programs, CME initiatives, and digital activations.

- Execute KOL engagement strategies, ensuring alignment with brand narratives and scientific messaging.

- Track and measure campaign effectiveness using qualitative and quantitative KPIs.

Stakeholder Collaboration:

- Work closely with sales leadership and field teams to ensure marketing strategy translates into ground-level execution.

- Liaise with cross-functional teams including Medical Affairs, Regulatory, Training, and Supply Chain for seamless implementation of marketing initiatives.

- Conduct regular field visits to assess campaign adoption and gather physician and rep feedback.

Performance Monitoring & Business Review:

- Lead monthly and quarterly brand reviews, evaluating sales trends, ROI on campaigns, market share shifts, and regional brand performance.

- Manage brand budgets, sampling strategy, and promotional spends with ROI accountability.

- Ensure timely resolution of field queries and operational challenges through structured communication protocols.

Market Intelligence & Competitive Benchmarking:

- Continuously track competitor strategies, pricing shifts, and customer behavior to adapt marketing approaches.

- Monitor regulatory, technological, and therapeutic innovations influencing ophthalmic treatment paradigms.

Required Qualifications & Experience:

- Bachelors degree in Science/Pharma/Technology; MBA in Marketing or Pharma Management from a recognized institution is preferred.

- Minimum 1 - 2 years of core marketing experience in the pharmaceutical industry, ideally in ophthalmology or biosimilars (MAB).

- Prior field sales experience in specialty therapies is an added advantage.