Alternate Channels Sales Manager - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - FMCG, Sales, Modern Trade, Alternate Channel, Foods

Job Type - Permanent

Job Description :

- The Alternate Channel Manager will develop and execute strategies to drive sales growth and expand distribution networks across non-traditional channels such as e-commerce, modern trade, and rural markets.

- The role will require building and maintaining relationships with key partners, managing channel operations, and analyzing market trends to optimize business performance.

Client Details: Our client is one of India's largest FMCG companies in the food segment with a 50 year+ legacy

Description:

Primary Responsibilities:

1. Relationship Management: Build and maintain strong relationships with key decision-makers at alternate trade retailers

2. Business Development: Develop and execute business plans to drive sales growth, increase market share, and expand distribution networks across modern trade channels.

3. Category Management: Collaborate with retailers to develop category strategies, manage inventory, and optimize shelf space to maximize sales and profitability.

4. Negotiation and Conflict Resolution: Negotiate trade terms, resolve conflicts, and manage disputes with retailers to ensure smooth business operations.

5. Data Analysis and Insights: Analyze sales data, market trends, and consumer insights to inform business decisions and drive growth.

Secondary Responsibilities:

1. Joint Business Planning: Develop and implement joint business plans with retailers to achieve mutually beneficial goals.

2. In-Store Promotions: Plan and execute in-store promotions, displays, and events to drive sales and increase brand visibility.

3. Trade Marketing: Manage trade marketing budgets, develop trade marketing strategies, and execute trade promotions to drive sales and increase brand awareness.

4. Compliance and Governance: Ensure compliance with company policies, regulatory requirements, and industry standards.

5. Team Collaboration: Collaborate with cross-functional teams, including sales, marketing, and logistics, to ensure alignment and effective execution of business plans.

Profile

- 8-12 years in FMCG Modern Trade sales

- MBA in sales and marketing is a necessity

- Experience in FMCG foods will be given first priority

- Experience in managing alternate channels will be a bonus

- Current/preferred location to be Gurgaon

Job Offer:

- Get to work with senior leadership directly

- Excellent work culture

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Srinjoy Sen on +91 124 628 0730.

Contact - Srinjoy Sen - +91 124 628 0730

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