About AiSensy:

AiSensy is a WhatsApp-based Marketing & Engagement platform helping 100,000+ businesses including marquee names like Adani, Godrej, Yakult, PhysicsWallah, Vivo, and Asian Paints unlock growth through WhatsApp.

With 400 Crore+ messages exchanged via AiSensy annually, we are on a mission to power the next wave of business communication.

Backed by Marsshot.vc, Bluelotus.vc & 50+ angel investors, we are a mission-driven, high-growth startup looking for strong leadership talent to scale offline expansion across India.

Role Overview:

- We are seeking a dynamic and experienced Head of Offline Sales to lead our field-based sales strategy and execution.

- This leadership role is pivotal to driving adoption of the AiSensy platform across retail, MSME, and service sectors through an on-ground, high-touch sales approach.

- You will be responsible for driving offline SaaS adoption through direct field outreach, managing regional sales teams, ensuring post-sale success, and owning the P&L of the offline channel.

- This is a high-impact leadership role requiring strategic vision, operational excellence, and a hands-on execution mindset.

Key Responsibilities:

Leadership & Team Management:

- Lead and mentor a geographically distributed team of Territory Managers, Team Leads (TLs), Area Sales Managers, Customer Success Executives, and Field Sales Reps.

- Build a high-performance, KPI-driven team culture focused on revenue generation and retention.

- Set clear goals, run regular performance reviews, and create capability development plans.

Offline Sales Strategy & Execution:

- Design and execute scalable offline sales strategies to penetrate key Tier 1, 2, and 3 markets.

- Drive end-to-end P&L ownership of offline sales channels.

- Develop and refine regional sales playbooks tailored to sector-specific needs (Retail, MSME, Education, Services, etc.

- Ensure daily field activity, lead pipeline management, demos, and deal closures through the team.

Training & Enablement:

- Design and execute structured onboarding & training modules for all field sales roles.

- Collaborate with the product team to align sales training with evolving product capabilities.

- Regularly coach team members on consultative selling, customer engagement, and objection handling.

Customer Success & Retention:

- Ensure seamless post-sale onboarding, training, and support in coordination with customer success managers.

- Own key retention and usage metrics through on-ground engagement.

- Identify churn signals early and lead proactive interventions.

Process, Reporting & Analytics:

- Maintain real-time visibility on sales performance through dashboards and CRM tools.

- Analyze regional performance trends and implement corrective action plans.

- Report weekly and monthly metrics to leadership, highlighting risks and growth opportunities.

Requirements:

- Must have worked in the SaaS industry for a minimum of 3-5 years, in a sales leadership or expansion role.

- 8-12 years of experience in B2B/SME Sales, including 3-5 years managing Team Leads, Area Managers, and Field Executives.

- Proven ability to manage P&L, scale sales operations, and drive performance through large teams.

- Strong experience in training, mentoring, and managing distributed on-ground sales teams.

- Exposure to SaaS, CRM tools, and customer success functions.

- Analytical mindset with strong reporting discipline.

- Excellent communication and negotiation skills.

- Willingness to travel extensively (5070% of time).

Nice to Have:

- Experience in a fast-paced SaaS startup or with WhatsApp-based automation tools.

- Prior sales leadership experience in Retail Tech, MSME SaaS, or Communication Tools.

- Fluency in English and one or more regional languages.

What You Get?

- Leadership role with end-to-end ownership of offline sales.

- Opportunity to scale one of Indias fastest-growing SaaS platforms.

- Fast-tracked growth into senior leadership roles.