About AiSensy:

AiSensy is a WhatsApp-based Marketing & Engagement platform empowering 100,000+ businessesincluding industry leaders like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Coscoto grow revenue through WhatsApp.

400+ Crore WhatsApp messages exchanged between businesses and users annually.

Trusted by top brands like Vivo, Delhi Transport Corporation, and PhysicsWallah.

Businesses drive 25-80% of their revenue using AiSensy.

Backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.

Role Overview:

Were looking for a results-driven Ad Account Manager (CTWA) who will help our clients optimize, scale, and grow their WhatsApp ad campaigns-focusing on increasing ROI, ad spend, and retention.

This is a high-impact, client-facing role ideal for someone experienced in Meta Ads and WhatsApp funnels, with a strong analytical and strategic mindset.

Key Responsibilities:

Campaign Strategy & Execution:

- Manage and optimize Meta Ads campaigns (Click-to-WhatsApp, Lead Ads, Retargeting).

- Develop growth strategies to increase client ad spend and improve campaign ROI.

- Run A/B tests, audience segmentation, and budget optimization.

- Ensure accurate tracking through UTM parameters, Meta Pixel, and WhatsApp API.

Client Success & Growth Consulting:

- Act as a strategic advisor, guiding clients to scale CTWA campaigns.

- Educate clients on ad optimization strategies and WhatsApp funnel best practices.

- Analyze performance metrics and deliver actionable, data-driven recommendations.

- Conduct regular strategy calls to drive account growth and client retention.

WhatsApp Funnel Optimization:

- Assist clients in building and refining automated WhatsApp sales funnels.

- Optimize chatbot flows, follow-up sequences, and retargeting strategies.

- Ensure seamless CRM/API integrations for accurate lead & conversion tracking.

Revenue Growth & Upselling:

- Increase client ad spend by demonstrating ROI through continuous performance improvements.

- Identify upsell and cross-sell opportunities (e.g., WhatsApp automation, lead nurturing tools).

- Collaborate with the sales team to expand existing client accounts.

Required Qualifications & Experience:

Must-Have:

- 3-6 years of experience in Paid Social / Meta Ads / Ad Account Management.

- Proven hands-on expertise in Facebook Ads Manager & Click-to-WhatsApp campaigns.

- Strong analytical skills with a data-first approach to reduce CPL and boost performance.

- Experience in client-facing roles like account management, customer success, or consulting.

- Familiarity with WhatsApp Business API and marketing funnels.

- Excellent communication and strategic consulting skills.

Good-to-Have:

- Experience in Google Ads, LinkedIn Ads and meta ads.

- Basic knowledge of WhatsApp automation and chatbot setup.

- Exposure to SaaS, B2B marketing, or performance-driven agency environments.

- Understanding of CRM tools and audience segmentation strategies.