Airtel International - DGM/Lead - Data Product & Pricing Strategies

Lead - Data Product & Pricing Strategies at DGM level

JOB PURPOSE :

- Responsible for developing and deploying marketing strategy based on the group strategy for the different OPCO's under his / her purview

- Deliver revenue numbers and ensure a strong and well positioned product portfolio for all the OPCO's under his/her purview

- Responsible for implementing the group initiative and strategies in different OPCO's and having a clear measurement of the same

- Responsible for increasing Data RMS & Data CMS as per the strategies for respective OpCo

ACCOUNTABILITIES :

1. Define and drive marketing strategy for different OPCO's

- Develop marketing strategy for the country to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with the Group Chief Sales & Marketing Officer, Data & Device Head, OpCo Marketing Head, OpCo MD

- Review market research to determine opportunities that exist and ways to capitalize on them

2. Improve Airtel's Data & Smartphone CMS in different OPCO's

- Develop & implement strategies to grow Data using customers and smartphone base

- Develop and implement acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of Smartphone in Gross Additions geographies within the Country

- Prevent Smartphone churn of existing customer base - Actively manage Churn to less than the benchmark % depending on the market position of the country and deliver customer retention programmes that will ensure increase in customer net additions.

- Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all under-performing initiatives.

3. Improve Airtel's relative position in different OPCO's (Revenue Market Share).

- Monitor relative performance of Airtel against its competitors on a periodic basis using RMS data.

- Devise strategy to gain higher share of incremental RMS to improve Company's overall RMS.

- Identify opportunities and develop roadmap for increasing Smartphone Bundle penetration to maximize data revenue

- Create a segmented strategy for smartphone non data bundle users and prepare a roadmap for implementing the same

- Derive synergies across customer segments for overall revenue enhancement - drive cross-pollination across several sales channels and customer segments

4. Price and Effective realization management

- Optical Elasticity balancing to ensure positive revenue growth

- Ensure Market Relevance through Marked to Market Competition benchmarking.

- Governance of customer rate and data realization.

Educational Qualifications & Functional / Technical Skills

- Bachelor's degree in marketing and management or like discipline

- An MBA with focus on Marketing

- Certifications or additional qualifications in Advertising, Business Administration, communications and management will be an added advantage

Relevant Experience:

- At least 8 - 15 years' working experience in Telecoms Marketing

Other requirements (Behavioral etc.):

- Strong People skills- Building Collaborative Relationships

- Risk taking appetite

- Business and Commercial acumen

- Excellent understanding of corporate governance standards

- Should thrive in challenging situations

- Strong analytical skills and problem solving skills

- Entrepreneurial Ability