Agrizy - Category Head - Health Supplements

Key Responsibilities:

Category Strategy & Growth

- Build and execute robust business plans and long-term category strategies.

- Identify and capitalize on new market opportunities, trends, and customer needs.

- Define competitive go-to-market strategies to drive growth and differentiation.

P&L Ownership

- Own the category P&L, driving revenue, profitability, and pricing strategies.

- Optimize trade margins and operational efficiency to maximize returns.

Product & Portfolio Management

- Lead new product development (NPD) and manage the complete product lifecycle.

- Ensure product compliance with quality standards and regulatory requirements.

- Continuously evaluate and refine the product portfolio for market relevance.

Sales & Channel Development

- Build and scale the category across modern trade, e-commerce, exports, and B2B channels.

- Collaborate with sales teams to develop partnerships and expand market share.

- Enable sales teams with insights, tools, and strategies for effective execution.

Marketing & Brand Building

- Partner with marketing to design ATL, BTL, digital campaigns, and influencer collaborations.

- Leverage data-driven insights to strengthen brand positioning and customer engagement.

Required Skills & Qualifications:

- Bachelor's/Master's degree in Business Administration, Life Sciences, Food Technology, or a related field.

- 10-15 years of experience in Health Supplements, Nutraceuticals, or Wellness categories, with a strong track record of scaling businesses.

- Proven expertise in P&L management, pricing, and trade strategies.

- Strong knowledge of regulatory compliance and product quality standards in the wellness industry.

- Exceptional leadership, strategic thinking, and execution skills.

- Excellent communication, negotiation, and stakeholder management abilities.

- Experience working across multiple sales channels, including modern trade and e-commerce