Accolite Digital - Product Manager - Social Channel Expansion - Retail Media

About the job:

Key Responsibilities:

- Lead the product lifecycle from discovery through delivery for new capabilities for social commerce at retailers, such as retailer handle integration, performance tracking, 3P platform integrations, and measurement.

- Partner with our Social Commerce platform teams to enable paid social programs that scale on social platforms like Meta, Tiktok, Google, and Pinterest to enable self-service paid social automation.

- Drive integration strategies for influencer content within on-site, off-site, retailer paid social, and in-store experiences, leveraging first-party data and creator content.

- In conjunction with Measurement Products and Analytics teams, develop measurement frameworks that demonstrate ROI, including incrementality, attribution, and cross-channel lift.

- Collaborate with Marketing, Sales, and Account Teams to develop compelling value propositions, go-to-market materials, and client enablement tools. Regularly participate in sales calls with brands and retailers to collect voice of customer.

- Monitor market trends and competitors to identify new product opportunities and maintain competitive differentiation in the retail media landscape.

Required Qualifications:

- Understanding of the retail media ecosystem, including how brands activate media across retailer-owned and paid social/influencer channels.

- Experience working with or integrating platforms like Meta Ads Manager, TikTok Business, Google Ads (YouTube).

- Familiarity with first-party data activation, identity resolution, and closed-loop measurement.

- Strong analytical and strategic thinking skills with experience defining KPIs and using data to inform product direction.

- Proven ability to manage cross-functional teams and deliver products in fast-paced, agile environments.

- Excellent communication and stakeholder management skills.

Preferred Qualifications:

- Familiarity with ad serving, DSPs, or media buying platforms.

- Background working with influencer content moderation, creator partnerships, or UGC compliance.

- Knowledge of emerging trends in social commerce, shoppable media, and creator economy dynamics.

- Master's/tBachelor's degree required; product management certifications and training a plus.

Key Roadmap Targets for 2025 and beyond

- Self-serve campaign management for Paid Social campaigns

- Self-serve order management and intake for Influencer campaigns

Desired Skills and Experience