Abbott - Marketing Manager - IDEM

MAIN PURPOSE OF ROLE:

The Marketing Manager is responsible for implementing marketing and sales strategies for strategically significant or complex products/services.

The goal is to achieve established sales targets, market share growth, and strengthen the organization's competitive positioning.

MAIN RESPONSIBILITIES:

- Conduct in-depth market research, oversee product development, set pricing strategies, and manage product launches.

- Develop and manage advertising and promotional campaigns to ensure effective positioning of the products/services in the market.

- Monitor and analyze domestic and international market trends, consumer behavior, and competitor activities to identify market opportunities and threats.

- Collect and analyze customer feedback and product performance data to recommend improvements and generate new product ideas.

- Collaborate with cross-functional teams (e.g , Production, R&D) to implement product/service modifications that meet evolving customer needs.

- Prepare accurate sales forecasts and budget plans to align with business objectives.

- Monitor actual sales performance, revenues, and costs against forecasts, and take corrective actions as needed to meet targets.

- Continuously adapt marketing and sales strategies to improve product/service performance and market share.

- Work closely with advertising and promotions teams to design impactful sales campaigns, marketing collateral, and promotional materials suited to the target audience.

QUALIFICATIONS:

Education:

- MBA in Marketing (Preferred: IDEM)

Experience:

- Minimum 4 years of relevant marketing experience, preferably handling complex or strategically important products/services.

Key Competencies:

- Strong analytical and market research skills

- Excellent communication and collaboration abilities

- Strategic thinking and problem-solving aptitude

- Hands-on experience in product marketing and sales forecasting

- Proficiency in developing and executing successful marketing campaigns