We are seeking an experienced and results-driven Marketing Manager Diabetes Supremus to lead marketing strategy, drive therapy growth, and establish Abbott as a leader in the diabetes care segment. This is a high-impact role responsible for planning and executing strategic initiatives to enhance market share, manage brand positioning, and drive product innovations across diabetes therapy.

Key Responsibilities:

1.Therapy Growth and Market Share

- Deliver an EI > 100 for the therapy and increase Abbotts market share in the diabetes segment.

- Achieve Therapy Plan Sales and Plan Margin targets.

- Ensure successful delivery of New Product Introduction (NPI) targets both in terms of number of products launched and incremental sales contribution.

Driving Therapy Leadership

- Conduct periodic research to identify emerging short- and long-term trends in diabetes therapy.

- Develop an annual therapy plan covering strategic objectives and execution roadmap.

- Identify and conceptualize new product opportunities and product innovations (e.g., Life Cycle Management, packaging solutions).

- Design and implement initiatives that create scientific differentiation for Abbott in diabetes care.

- Design patient outreach programs focused on awareness, diagnosis, treatment, and compliance.

- Identify and explore new markets and channels to accelerate therapy growth.

Brand Portfolio Management

- Manage marketing investments across multiple brands within the diabetes therapy.

- Evaluate Marketing ROI for activities and brands; adjust strategy based on performance.

- Define pricing strategies for brands and SKUs to maximize market competitiveness and profitability.

Job Specifications

Education:

- Graduate in Science / Pharmacy.

- MBA / PGDBA in Sales and Marketing from a reputed/top-tier B-School.

Experience:

- Minimum 7 years of brand management experience (preferably in an MNC).

- At least 2 years of Pharma experience as Brand Manager or Sr. Brand Manager.

- Exposure to new product launches, Key Account Management (KAM), and working with Key Opinion Leaders (KOLs) is preferred.

- Experience in managing sales is an added advantage.

Key Skills:

- Strong communication skills verbal and written.

- In-depth functional and technical knowledge of diabetes therapy and other related therapies.

- Creative, innovative mindset with a strong results orientation.

- Strong ability to influence cross-functional teams and lead projects.

- Strong analytical skills and sound financial acumen.

- Strategic thinking with excellent problem-solving and decision-making abilities.

- Effective planning and organizing skills for both short-term and long-term goals.

- Excellent time management and ability to handle multiple tasks.

Why Join Abbott?

Abbott is a global leader in healthcare, dedicated to improving the lives of people at all stages of life. Join a dynamic team that works to create innovative solutions in diabetes care and beyond

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Posted By

Kadambari Kadam

Talent Acquisition Coordinator at Abbott Healthcare Pvt. Ltd.

Last Active: 24 September 2025

Job Views:
260

Applications: 45

Recruiter Actions: 0

Posted in

Sales & Marketing