Posted By
Kadambari Kadam
Talent Acquisition Coordinator at Abbott Healthcare Pvt. Ltd.
Last Active: 24 September 2025
Posted in
Sales & Marketing
Job Code
1595082

Job role: Head SFE & SFA
- Responsible for Planning and Strategy Development, Coaching Team & alignment with Training & Customer Focus and Service
Planning and Strategy Development:
- Design sales force deployment that complies with SFE guidelines, and optimizes investment of resources according to business potential and ROI
- Establish SFE monitoring systems (including ETMS) correlating potential for business, investment of activities & results achieved
- Review SFE KPI metrics to ensure compliance with SFE guidelines and consult with respective BU Heads on remedial action required
- In consultation with the BU Heads, design the salesforce incentive scheme, ensuring compliance with SFE guidelines and the Code of Conduct
- Establish an SFE Project Team to develop SFE strategy and ensure comprehension and implementation of guidelines
- Establish processes for monitoring company, promoted product and message recall to ensure core message delivery and competitive share of voice/mind
Coaching Team & alignment with Training:
- Oversee coordination of sales force foundation training programs to ensure key behaviours/ competencies are developed and support Training Managers on course delivery
- Collaborate with marketing/Training to ensure the development of product distance learning materials
- Conduct semi-annual performance review for direct reports
Customer Focus and Service:
- Ensure a National customer database is in place profiling customers against potential for business
- Strong understanding of HCP & Trade sales environment & digital literacy with a systems-thinking approach to integrating digital as a core component of strategy
- Ensure an optimal level of National calling activity with key target customers
- Ensure that direct reports understand and disseminate (e.g. in Training) the Code of Conduct
- Ensure availability of meaningful and accurate salesforce metrics (e.g. ETMS summary reports, SFE "dashboards") for management information
- Communicate monthly SFE KPI metrics data
- Develop behaviours leading to enhanced effectiveness as outlined in key SFE practices in ANI
Experience Details:
- Minimum 10+ years of relevant experience.
- 10 + years' experience in Sales ( with managerial experience) and Marketing with 3 years as Manager/ SFE Manager
- Planning & Prioritizing
- Decision-making & problem solving
- Communication skills - written & verbal, Presentation skills
- Drive for Results & Customer Focus
- Developing People, Networking Ability
- Energy & Enthusiasm, Teamwork & Co-operation
Didn’t find the job appropriate? Report this Job
Posted By
Kadambari Kadam
Talent Acquisition Coordinator at Abbott Healthcare Pvt. Ltd.
Last Active: 24 September 2025
Posted in
Sales & Marketing
Job Code
1595082