Abbott - Group Product Manager - Cardiac

Key Responsibilities:

Brand Strategy & Execution

- Develop and implement differentiated brand marketing strategies.

- Prepare and execute marketing campaigns aligned with brand objectives.

- Ensure timely and high-quality delivery of promotional collaterals (VAFs, LBLs, inputs, etc.) by working with internal teams and external vendors.

Market Research & Insights

- Conduct minimum 5 days of fieldwork per month to gather insights and feedback.

- Carry out brand and therapy-related research as advised by the Therapy Marketing Manager.

- Analyze market trends, competitor activities, and internal forecasts to prepare actionable reports.

Collaboration & Communication

- Work closely with the sales and training teams to communicate and drive brand strategies.

- Facilitate Cycle Sales Meetings (CSMs) and other key platforms to ensure alignment on brand direction.

- Coordinate effectively with cross-functional teams including Medical, Promo, Supply Chain, Finance, and Training.

Compliance & Documentation

- Complete all brand-related documentation such as ARFs, PSAs, and Camp Certifications.

- Ensure strict adherence to regulatory compliance and internal processes.

Education & Experience:

Education: MBA is mandatory

Experience:

- Minimum 5 years of experience

- Prior experience with new product launches and managing key accounts or KOLs is desirable.

Key Skills:

- Strong understanding of therapy areas and related domains.

- Excellent communication, collaboration, and interpersonal skills.

- Strategic thinking with a results-driven approach.

- Proven ability to lead and influence cross-functional teams.

- Strong analytical and financial acumen.

- Creative problem-solving and decision-making skills.

- Efficient in planning, time management, and multitasking.