Aashni and Cos - Head - Product

Product Strategy & Roadmap:

- Define and execute the product strategy, aligning with business goals and market trends.

- Develop a roadmap for feature enhancements, UX/UI, and omnichannel integration.

- Prioritize high-impact projects in collaboration with leadership.

E-commerce & Retail Integration:

- Oversee website, mobile, and in-store digital experiences for a unified customer journey.

- Optimize navigation, personalization, checkout, and mobile-first strategies.

- Implement click & collect, endless aisle, AI-driven personalization, and real-time inventory visibility.

Data & Performance Optimization:

- Track and improve KPIs like conversion rates, AOV, CLV, and return rates.

- Leverage analytics for product, pricing, and inventory decisions.

- Implement A/B testing and continuous performance enhancements.

Tech & Logistics:

- Work with tech teams to enhance platform speed, security, and scalability.

- Integrate ERP, CRM, and AI-driven personalization.

- Align logistics and supply chain with e-commerce for seamless fulfillment.

Customer Experience & Retention:

- Ensure a frictionless journey across digital and physical touchpoints.

- Enhance engagement via AI personalization, loyalty programs, and post-purchase interactions.

- Streamline customer support through automation and self-service options.

Leadership & Innovation:

- Lead UX, tech, and analytics teams, driving execution and collaboration across departments.

- Stay ahead of fashion and tech trends, exploring AR/VR, live shopping, and sustainability-driven innovations.