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MICA | Advanced Certificate in Digital Marketing & Communication

.2 - 6 yrs.Anywhere

Fee

INR 84,999

Duration

4 - 10 Months

Experience

2 - 6 yrs

Delivery Method

Online

Join India’s Prestigious Digital Marketers Program

Course Detail

This programme is meticulously designed for ambitious professionals who want to stay ahead in today's fast-evolving digital landscape. Whether you're aiming to transform your career, sharpen your marketing edge or lead digital innovation in your organization - this programme equips you with the skills, tools, and strategic vision to thrive.

Personalize Your Learning Journey with Tracks:

This program offers two tracks: Beginner and Advanced. You can choose to embark on your program journey with the track that suits your learning and upskilling needs.

Beginner Track:

  • Create a Social Media Calendar
  • Write AI-Powered SEO Blogs
  • Set up a Drip Email Campaign
  • Run a Meta Ads Campaign
  • Drive Traffic with Google Ads
  • Analyse Web Data on GA4

Advanced Track:

  • Plan for Social Media Growth
  • Design an SEO Roadmap
  • Crack the Retention Code for a Brand
  • Dissect Performance Marketing ROI
  • Build an AI Assistant for Marketing
  • Unlock GA4 Mastery

Desired Candidate Profile

Eligibility Criteria: A bachelor's degree in any domain from a recognized university

Course Modules

Program Curriculum:

  • Course 1: Foundations of Digital Marketing
  • Course 2: Organic and Mid-Funnel Marketing
  • Course 3: Paid Marketing Essentials
  • Course 4: Marketing Analytics and Strategy

Program Specializations:

  • Specialization 1: Social Media and Content Marketing
  • Specialization 2: Marketing Analytics
  • Specialization 3: Branding and Communications
  • Specialization 4: Public Relations
  • Specialization 5: Generative AI
  • Specialization 6: Marketing Leadership in the Digital Age