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Kellogg Executive Education | Post Graduate Certificate In Product Management

.1 - 30 yrs.Anywhere

Fee

INR 2,95,000 + GST

Duration

36 Weeks

Experience

1 - 30 yrs

Delivery Method

Online

Efficiently manage the end-to-end product life cycle and deliver business success

Course Detail

The Post Graduate Certificate in Product Management by Kellogg Executive Education equips professionals to lead with strategic, tech-driven expertise. Led by global faculty including Professor Mohanbir Sawhney a renowned expert in product innovation and customer centricity, the program offers deep, actionable insights to help PMs drive business impact. It covers the full product lifecycle with tools in UI/UX, analytics, and stakeholder alignment. Learners also explore AI tools like ChatGPT, Co-Pilot, and Gemini through expert-led sessions on how AI is reshaping testing, prototyping, and decision-making. It's a future-ready learning experience

designed to help PMs thrive in a digital-first world.

Key Program Takeaways:

  • Understand the end-to-end process of. discovering, designing, developing, delivering and managing products.
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.
  • Gain experience in product management tools and methodologies, including project management, user interface (UI) and user experience (UX), wireframing and analytics.
  • Hone your communication, negotiation and influence skills to effectively manage people and relationships.
  • Apply frameworks and tools to develop a start-to finish product marketing plan.

This program is ideal for:

  • Mid to senior-level professionals with over five years of work experience, interested in driving product management and contributing to business growth.
  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management

Desired Candidate Profile

Course Modules

Module 1: Introduction to Product Management

Module 2: Customer Insights for Product Innovators

Module 3: Analyzing Product Opportunities

Module 4: Product Discovery and Requirements Definition

Module 5: Business Model Design

Module 6: Financial Analysis for Product Managers

Module 7: UI/UX Design for Product Managers

Module 8: Agile Product Development

Module 9: Product Planning and Road mapping

Module 10: Product Prototyping

Module 11: Taking Products to Market

Module 12: Business Communication for Product Managers

Module 13: Managing the Partner Ecosystem

Module 14: Managing Product Evolution and Growth

Module 15: Growth Hacking

Module 16: Data Science and Analytics for Product Managers

Module 17: Machine Learning and Data Tools

Module 18: Leading Product Teams

Module 19: Product Management for Service Organizations

Module 20: Capstone Project