ISB Online | Digital Marketing And Analytics

Programme Highlights:

• 125+ Pre-recorded videos for self-paced learning from globally renowned ISB Faculty
• 25+ Hands-on case studies and business scenarios
• 4 Simulations
• 6 Live Masterclasses
• 20+ Assignments and Quizzes
• Cutting-edge modules and live masterclasses on Generative AI in digital marketing
• 15+ in demand Digital Marketing Tools
• 12+ Live Online sessions with Programme Leaders
• 1 Hands on Capstone Project
• Be a part of the prestigious ISB Online Network

Why This Programme?

• Analyze digital customer behavior and leverage the digital marketing funnel to enhance customer engagement across channels.
• Develop and implement strategies using analytics tools and performance metrics.
• Apply key digital marketing metrics to evaluate the effectiveness of marketing campaigns.
• Plan and execute search engine, social media, and performance marketing campaigns.
• Integrate data-driven decision-making to maximize customer lifetime value (CLV), enhance brand positioning, and drive business profitability.
• Design and implement a structured digital marketing strategy framework.
• Assess customer-centric digital marketing strategies to align with organizational goals and market demands.
• Evaluate the impact of emerging technologies on digital marketing strategy, campaign management, and consumer interactions.

Who Is This Programme For?

• Mid-level managers interested in learning integrated digital marketing strategies and best practices to boost reach, conversions and ROI.
• Marketers looking to make a comeback after a career break by learning to optimize themselves effectively.
• Entrepreneurs and business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion