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IIM Rohtak | Executive Post Graduate Diploma in Sports Management for Executives
0 - 30 yrsAnywhereFee
INR 7,86,000 + GST /-
Duration
16 Months
Experience
0 - 30 yrs
Delivery Method
Blended- Online
Comprehensive understanding of Legal, Regulatory, Operational, Financial and Branding Concepts within the Sports Industry, Nationally and Globally.
Course Detail
The programme offers an innovative, interdisciplinary curriculum that blends a classic sports-focused education with professional development, networking, and skills in areas such as sports finance, sports law, sports marketing, merchandising, and special events. It's designed to shape independent, creative thinkers who can thrive in global business environments. With top faculty and a best-in-class curriculum, the course prepares participants for exciting career opportunities in Sports Management in India. It's built for sports enthusiasts who want to turn their passion into a profession, and aims to be job-ready by the end. This programme stands shoulder to shoulder with the best globally.
Programme Objectives:
- Flexible Learning: The programme offers a hybrid learning model, combining online and on-campus sessions to suit the needs of working professionals.
- Live projects: Live projects in various sporting events like Badminton World Federation (BWF) Super Series event, Asian Football Confederation (AFC) Cup, Indian Super League, and many others.
- Networking Opportunities: Access a vast network of industry professionals, alumni, and peers.
- Certification: Earn a prestigious post graduate diploma from one of India's premier business schools.
- Industry-visits: Gain real-world insights through exclusive industry visits, connecting you directly with leaders in the sports management field.
- Global Perspective: Curriculum designed to provide an international outlook on sports management.
Desired Candidate Profile
- Candidates with a bachelor's degree in any discipline with a minimum of 50% marks or equivalent overall grade point average will be eligible to apply.
Selection Procedure:
- All applicants must undertake the Sports Aptitude Assessment Test (online) and Personal Interviews (online).
Course Modules
Module 1:
- Sports Marketing
- Operational and Supply Chain Issues in Sports
- Organizational Behaviour and Human Resource
- Introduction to Sports Management
- Sports Statistics
- Sociology of Sports & Athletics
- Sports Medicine, Health & Nutrition
- Advanced Sports Marketing
- Sport Event Management
Module 2:
- Sports Facilities Planning and Management
- Technology in Sports
- Sports Economics
- Financial Reporting and Performance Measurement of Sports Organizations
- Strategic Sports Communication
- Sports Coaching Policy
- Applied Sports Marketing Research
- Strategy, Planning and Implementation in Sports
- Sports Psychology
Module 3:
- Integrated Sports Marketing Communication
- Financial Management for Sports Organizations
- Sports Merchandise Manufacturing
- Construction and Maintenance of Sports Facilities and Related PPP Models
- International Sports Management
- Maintenance and Marketing of Sports Museums
- Government and Sports: Policies and its Implications
- Sports Entrepreneurship
- Digital Marketing
Module 4:
- Elite Athletes, Manpower and League Management
- Management of Multi-disciplinary Mega Sporting Events
- Sports Merchandise Retailing
- Law, Ethics and Compliance in Sports
- Data Analytics in Sports
- Project Finance
- Negotiation and Conflict Resolution
- Leadership and Team Management in Sports
- Contemporary Issues in Sports
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