IIM Kozhikode | Professional Certificate Programme In Marketing And Brand Management For New Age Business

Eligibility:

• For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
• Diploma Holders (10+3) will be considered on a case to case basis subject to having minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme.
• For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
• Minimum of 3 years overall experience in Marketing, Sales or Brand Management or at least 5 years of work experience in business enterprises in a managerial position.

• Marketing Management
• Retail Markets and Consumer Buying Behavior
• Business Markets and Business Buyer Behavior
• Market Research & Competition Analysis
• Segmentation and Targeting
• Pricing Strategies
• Marketing Channels
• Product and Marketing Strategy
• Digital Marketing
• Brand Management
• Key Elements of Brand Management
• Brands and Consumers
• Brand Positioning
• Digital Brand Management
• Brand Metrics
• Emerging and Popular Trends in Branding
• Integrated Marketing Communications